- trying to be frugal, save money- "no point saving money if you don't enjoy life"
- investing money and thinking long term- "what are you, Donald Trump all of a sudden?"
- making an effort to use time at work/study more productively- "brown-noser, teachers pet"
- healthy eating/exercise/mental attitude- see thread above
I think a lot of it has to do with the fact that when you make a certain decision, it highlights other people's decisions. You turn down the cake they're stuffing their face with, and it shines a light on the fact that they're stuffing their face with cake. They know they've made a poor decision, but defensively (subconsciously?) attack you for the perceived rebuke, which actually comes from themselves. At one stage, my girlfriend would get a bit pissy at me when I would say "I'm off to the gym now, want to come?", because it forced her to say "no, I don't". It brought her choice not to exercise into focus.
Likewise, a friend who saves no money and remains willfully ignorant about investing etc used to tell me it bored him when I told him what I was doing with my money. Again, by telling him that I was seeking a return on my savings, it highlighted the fact that he wasn't, and wouldn't know where to start. Again, it's a self-ego-defense to blame me for that feeling that face up to his choices.
So I've learned just to do what I do, lead by example and answer questions. I try to never make a point of turning something down. It's always, "no thanks, not right now" rather than "no, I don't eat junk food".



